Eyelevel Branding

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Eyelevel Gallery, a local art gallery situated in Halifax, is a community platform supporting the production and presentation of socially engaged art practices. The mandate was to rebrand the existing amateur system and make it become more active in the community and internationally. It was quite a challenge from the start because there were countless possibilities when it came to an art gallery since it was a platform that carried all sort of works.

Eyelevel logo

While researching Eyelevel gallery, I discovered that some details of life can also become a mode of art. Eyelevel focused on exploring the meaning of art in ordinary life and bringing art closer to people, therefore I wanted to showcase the inclusiveness of art across cultures, races and languages throughout the new branding system.

Eyelevel stationery

Eyelevel's new brand visual identity is innovated based on the original logo, aiming to be more inclusive, diverse and open for variations while aligning with our core values. This new look is simple, direct and memorable. Eye level is usually above the horizon line, therefore the black bars are above the ties of each uppercase E representing the vision height. Eyelevel Gallery will inspire our passion for art and allow us to look further than the horizon.

Eyelevel tickets
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Next Project

2021 poster homepage display

Eyelevel Branding

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Eyelevel Gallery, a local art gallery situated in Halifax, is a community platform supporting the production and presentation of socially engaged art practices. The mandate was to rebrand the existing amateur system and make it become more active in the community and internationally. It was quite a challenge from the start because there were countless possibilities when it came to an art gallery since it was a platform that carried all sort of works.

Eyelevel logo

While researching Eyelevel gallery, I discovered that some details of life can also become a mode of art. Eyelevel focused on exploring the meaning of art in ordinary life and bringing art closer to people, therefore I wanted to showcase the inclusiveness of art across cultures, races and languages throughout the new branding system.

Eyelevel stationery

Eyelevel's new brand visual identity is innovated based on the original logo, aiming to be more inclusive, diverse and open for variations while aligning with our core values. This new look is simple, direct and memorable. Eye level is usually above the horizon line, therefore the black bars are above the ties of each uppercase E representing the vision height. Eyelevel Gallery will inspire our passion for art and allow us to look further than the horizon.

Eyelevel tickets
black right arrow icon

Next Project

2021 poster homepage display

Eyelevel
Branding

Eyelevel Gallery, a local art gallery situated in Halifax, is a community platform supporting the production and presentation of socially engaged art practices. The mandate was to rebrand the existing amateur system and make it become more active in the community and internationally. It was quite a challenge from the start because there were countless possibilities when it came to an art gallery since it was a platform that carried all sort of works.

Eyelevel logo

While researching Eyelevel gallery, I discovered that some details of life can also become a mode of art. Eyelevel focused on exploring the meaning of art in ordinary life and bringing art closer to people, therefore I wanted to showcase the inclusiveness of art across cultures, races and languages throughout the new branding system.

Eyelevel stationery

Eyelevel's new brand visual identity is innovated based on the original logo, aiming to be more inclusive, diverse and open for variations while aligning with our core values. This new look is simple, direct and memorable. Eye level is usually above the horizon line, therefore the black bars are above the ties of each uppercase E representing the vision height. Eyelevel Gallery will inspire our passion for art and allow us to look further than the horizon.

Eyelevel tickets